Email Outreach

What is Email Outreach?

Email outreach is contacting people and organizations that could help promote your content or business.

It's used in content marketing as a way to promote what you've created, ask influential people to link back to your content or partner up with them.

The goal is to identify relevant individuals or groups who have an audience you want to reach. Then you email them to see if they'd be interested in sharing or featuring your content somehow, which exposes what you've made to more of your target customers.

It's about strategic relationship-building through personalized email to amplify your marketing.

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