Avni Gupta

Apr 19, 2024
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Are there specific TLDs that are recommended for certain types of businesses or industries for better SEO?

Shahid Maqbool

Founder
Answered on Apr 19, 2024
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In most cases, the TLD or domain extension itself doesn't have a major direct impact on SEO these days. Google has stated they don't give any inherent ranking preference to TLDs like .com over others.

However, there are some TLD choices that can provide indirect SEO benefits depending on your business type and target markets:

  • .com / .org / .net - These classic generic TLDs are widely recognized and can help reinforce your brand presence for commercial or organizational sites.

  • Country-code TLDs - Using a relevant ccTLD like .co.uk or .de can aid local/regional targeting and be expected for businesses servicing those specific countries.

  • Sponsored TLDs - Choosing a relevant sponsored TLD like .restaurant or .photography can act as an immediate relevance marker for sites in those industries.

  • Structured TLDs - Google promotes the use of TLDs with structured data formatting like .blockchain or .car which can pass entity data to search engines.

The key is selecting a TLD that is highly relevant and recognizable for your products/services and ideally used by other authoritative players in your industry already. An on-topic, reputable TLD can indirectly boost SEO by inheriting audience expectations and trust signals.

At the same time, be cautious of TLDs with spam/abuse associations or those not well-adopted for your business. Ultimately go with whichever TLD best reinforces your brand identity and legitimacy rather than chasing speculative ranking benefits.

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